We're on a mission to impact 1 million young lives.
We tell stories that help young people believe they can get through.
Our mission, in our words.
We’re here for the young people who fall through the cracks. The ones left behind by broken systems. The ones who deserve better.
Follow Rich & Brian as they document their ambitious journey to impact a million young lives.
Every Young Person Counts.
We track the lives we’ve reached through our businesses, partnerships, and projects, and that number grows every month.
Our exciting projects
Here are some of our projects that are changing the game
for young people across the UK.
Project Homes
Raising standards in care by matching purpose-driven investors with trusted providers to deliver homes that heal and help.
Flowwwly
A launchpad for NEET young people, blending bold life content, coaching, and creative work experience to unlock careers.
Louise
Marketing agency built for purpose-led founders in the children’s sector, helping impactful brands grow through story, design, and strategy.
Illuminate AP
A 12-week reintegration programme for excluded pupils, using nurture, structure, and connection to guide young people back to learning.
Storyy Group
A Berkshire-based Alternative Provision, Care Homes, and Apprenticeships provider, all built to transform the lives of disadvantaged young people.
Fledge Tuition
Fledge delivers high-impact tuition for overlooked learners, personalised, purposeful, and built for care-experienced and vulnerable students.
Backing Young Founders
It's not just about our vision, we back young people building theirs.
If you have an idea, some determination and want some help making it happen, tell us your dream below.
Harmonise Cleaning
We backed Kieran to build more than a cleaning business, we’re helping him create second chances, meaningful work, and a pathway to his ultimate dream of opening a community-run recording studio.
Harmonise Cleaning
Today, Harmonise delivers high-quality, reliable cleaning services across homes, rentals and refurbishments, all while creating paid work and second chances for young people like him. Every clean helps someone build a future beyond survival.
The People Behind THE MISSION
Rich Williams
Purpose-driven builder. On a mission to impact 1 million young lives.
Brian Murphy
Operations and education specialist. Obsessively focused on young people getting the right placement, not the convenient one.
